Sports chain omnichannel is extremely successful for two years
En fælles ambition om at blive en ægte omnichannel virksomhed kulminerede, da SPORTMASTER vandt guld til E-handelsprisen 2015 i kategorien ‘Bedste omnichannel virksomhed’. På kun to år har Danmarks største sportskæde opnået imponerende resultater ved at operere på tværs af deres kanaler i samarbejde med Adapt.
Sportmaster is the largest sports chain with over 100 stores, 700,000 club members and a successful webshop.
Sportmasters webshop used to be the smallest shop in terms of revenue - now it's the biggest. We helped achieve the result in only two years.
Omnichannel's about aligning channels in order to create the best customer experience and a unique experience across all Sportmaster's touchpoints.
"Adapt is a professional and competent partner who from the very beginning have had a good understanding of our business. In a few years we have become a true omnichannel business, which has achieved good results by operating on different channels. This is because among other Adapt's competent approach to e-commerce and our common focus on usability and conversion. Adapt's integration of Drupal with our backend given us an omnichannel platform that can handle the large volumes of data quickly and flexibly. We highly recommend Adapt as digital partner".