The world's largest supplier of flowers presents new gift universe

Interflora has chosen Adapt as their new strategic e-commerce partner for the development of their online flower universe and the goal is clear: Interflora will present the best selection of flowers, wine and chocolate in a personalized form to suit any occasion.


As Denmark's preferred supplier of flowers Interflora is going through a comprehensive digital transformation that will ensure them the lead in the coming decades. Interflora delivers flowers to 175 countries and therefore need an advanced platform that can handle international orders and deliveries for special occasions with extraordinary traffic.


Adapt has won an agency competition to become Interflora’s digital partner for strategy development, design and optimization. The Drupal 8 platform will be the foundation for the upcoming ecommerce solution. The goal is to increase sales and therefore stability and scalability have been significant factors in the choice of platform.


With the right platform Interflora’s focus is now to work on a personalized customer experience for the communication of feelings and loving thoughts. The range of products is no longer only flowers but also an exciting selection of chocolate, wine and specialties, so you are always sure to say it in the right way.


" is naturally the focal point of everything we do digitally. In the opportunities we offer our customers, in the opportunities we have in an agile performance and in keeping up with demand. Finally the opportunities we have in order to act intelligently and effectively compared to our current and future opportunities. We wish to give our customers the best experience here and now also when they meet our communication in other channels. We look forward to being able to take full ownership of our own data and use it actively - something which is not possible for us with the platform we have today. We look forward to many years of cooperation where Adapt becomes a close partner in's digital development." 

Zvi Goldstein, CMO Interflora.